Good suncare is good skincare.
Not all clothing is created equal.
Although it can feel like any layer between you and the sun is keeping you safe, it turns out that your summer staples (like cotton tees or linen button downs) are doing little to protect you. Even if you aren’t burning under your shirt, UV radiation is still damaging your skin. UPF clothing is your best defense against the sun.
SPF = sunscreen
UPF = clothing
The ABCs of Sun Protection
Poor protection. Lets in ~20% of the sun’s rays.
very good protection. Lets in ~3% of the sun’s rays.
excellent protection. Lets in ~2% of the sun’s rays.
Ultraviolet Protection Factor (UPF) measures how effectively fabric blocks UV rays from reaching the skin. The Skin Cancer Foundation recommends wearing UPF 30+ to protect from all UV rays. All Daise products are UPF 35 or higher.
Protect your birthday suit.
People tend to worry most about sunburns, which are caused by UVB (burning) rays. But there’s a whole other UV wavelength most don’t know to protect themselves from. UVA (aging) rays may not burn, but pass through cloud cover, glass and windows. They sink more deeply into the skin, leading to wrinkles, loss of skin elasticity and cancer.
Daise blocks both UVA & UVB rays.
An estimated 90% of premature aging
comes from cumulative sun exposure.
The sun is always shining.
You get the most sun exposure when you’re not thinking about it, likely during your day-to-day routine. Daise UPF rated pieces are easy to throw on for a coffee run or an outdoor lunch, moments you might not be breaking out the SPF.
I need to catch some rays for my daily dose of vitamin d.
The sun is strongest
when it’s hottest
I don’t burn, I tan.
You have to get a
base tan for
I don’t need sun
protection on a
I don’t need sun
of my complexion.
wait a second -
What about Sunscreen?
We love sunscreen! We wear it daily (and hope you do too!). Just keep in mind a few limitations when it comes to our lotion counterpart…
You have to slather it on. Everywhere.
Every time you run out the door.
Then do it all over again. On repeat. all day long.
Because no sunscreen is designed to last longer than 2 hours.
and you still don’t know how much protection you’re getting.
Only broad spectrum sunscreens protect against both UVA and UVB rays.
or whether your spf is safe.
Some sunscreens have been proven to contain toxic ingredients.
and when you need it most, it has a breakdown.
SPF can become ineffective when exposed to heat.
Storing yours in a thermal insulated pouch will help.
Luckily we make one ;)